GoInsurance was officially launched in December 2020 as a digital marketplace through which road users can conveniently renew their car insurance and road tax. As part of its objective of making the rather tiresome process easy, GoInsurance introduces advanced features such as offering real-time quotations, price markers, and instant insurance, as well as coverage all within a limited time. Customers can now get quotes for insurance offered by 12 different insurance companies with a single click. Especially given that the platform’s main selling point is its simplicity, the site is indispensable for drivers who want to avoid complications associated with insurance.
A major product offered at GoInsurance is the “Agreed Value” policy, which provides full reimbursement of the recommended sum insured in the event of a total loss or accident, therefore guaranteeing the driver’s fair worth. Furthermore, other useful features like the “No Betterment Charge,” towing, 24/7 roadside assistance, and warranty of real parts guarantee the client’s trust. The service also provides free accidental towing and key care insurance to make sure every protection service of the vehicle is well covered. Such characteristics, along with clear-sky policies, make GoInsurance the right choice for car drivers of the new generation.
GoInsurance is not limited to car insurance only; it allows customers to include different types of protection features on top of their policy. For example, windscreens and special perils that offer natural calamity and legal liability so that drivers are shielded from numerous risks. By making these protections optional, customers can choose which protection best suits their needs to always stay protected and secure.
The creators of the platform, Jeff Yap and Winson Lim, have a clear vision for the development of GoInsurance, which is to turn the platform into a single insurance marketplace. Currently, GoInsurance will primarily concern itself with motor insurance, but the company has plans to include medical, home, and maybe even pet insurance in the future. It also provides the relevant COVID-19 coverage for travel insurance and personal accident products, making it a very timely and accurate platform for customers. With this strategy, the company is all set to propel the insurance industry forward to provide an efficient, one-stop solution.
Finally, the success of GoInsurance will depend on how much the customers’ value them. Due to the formulated focus on the rapid, convenient, and effective ways to renew car insurance, GoInsurance not only saves the time of the drivers but also guarantees that they will be able to get high-quality insurance at reasonable prices. Offering a variety of options for customisation and having vast cooperation with insurance companies, GoInsurance is expected to introduce new services and remain loyal to the brand’s values of customers’ trust. This innovative orientation makes it possible for customers to always count on them under all circumstances.
