SOCAR is an online car rental startup founded in 2017 by Leon Sing Foong. In a grand combination of various flexible services, SOCAR has what it takes to meet the needs of customers looking for cheap, easy and efficient means of transport. The company’s core philosophy is simple: to make mobility a reality for all people. Starting from as low as RM6 per hour, SOCAR makes it relatively easy for Malaysians to get around without having to incur the expenses of owning a car, as they pay only for the time they use any car from the list. Having its presence in Malaysia’s major cities, including Kuala Lumpur, Selangor, Johor Bahru and Penang, SOCAR is actively expanding across the country.
There are more than 36 car models from which users can choose. Some of them include Honda, Toyota, Perodua, Kia, Mazda, Hyundai and so on. Whether one needs an economical car for shuttling around town or a big car for a family trip, SOCAR has a variety of models that will suit any preference. The app can provide car rental services per hour, day or week, or even within the month, flexibility that customers hardly find in traditional car rental services. This model is particularly suitable for an individual who may require a car infrequently or for one who may like to use different cars for various things.
One of the most notable features of SOCAR is the service called “Roundtrip,” where the user can pick up the car at one of the zones and return it there. It is ideal for running errands, going to work or school or any other chore, or just an enjoyable drive, allowing its users to drive it anywhere. Furthermore, the specially developed SOCAR-2-YOU means that you receive your rental car in person, at your home. This option is very relevant to the customers who might not access a SOCAR rental zone easily. The versatility of scheduling a car and picking it up eliminates wait time for even the busiest user of SOCAR services.
Long-distance travellers are provided with the “One Way Intercity” service by which customers can drive from one city to another, including Kuala Lumpur, Selangor, Johor Bahru, Penang, and Ipoh. This feature is suitable for those who are planning car trips or travelling back to a hometown, leaving the car in a different location other than the point of hire. Taking advantage of Malaysia’s beautiful scenery and with the help of SOCAR’s one-way service, users can rent a car at a cheap price and have the convenience of not having to drop it back needlessly. Thus, SOCAR also plans to launch a “One Way Airport” service to help travellers take a car, return it in Kuala Lumpur International Airport, and not worry about transportation to and from the airport anymore.
Finally, there is SOCAR+, an individual service for like-minded customers who would like to be provided with a personal driver. In addition to the simple service of offering a chauffeur, SOCAR+ also helps with multiple stops, deliveries and handling of bookings, making it especially suitable for people who need special attention or any additional assistance while traveling. Using these features, SOCAR sets new trends in the car rental service industry and still brings convenience to Malaysians’ driving experience anytime and anywhere.
