Initially called Dropee, Borong has become a formidable partner for entrepreneurs in Southeast Asia, aiming to assist local companies and promote their development. The company’s mission is clear, which is to provide SMEs with appropriate methodologies to operate in the existing competitive markets. In the case of Borong, efforts are directed at developing business relations with suppliers and retailers in order to enable the latter to successfully supply their stores with the most popular goods while improving their business performance.
Borong was co-founded by Lennise Ng, Aizat Rahim and Haslind Rasip. From being just a small online dropshipping company, it has gradually grown into being the leading integrated e-commerce marketplace for SMEs in Southeast Asia. Founded in Kuala Lumpur, Borong now has over 150000 users. After three years of its inception in early 2017, the platform has emerged as one of the most rapidly growing B2W wholesale SaaS-enabled marketplaces in the region, with the vision and mission to penetrate other markets.
Another important product that is available at Borong is its dedicated marketplace, where the retailers can find over a diverse range of wholesale products. This feature makes sourcing easier for SMEs to access the right products from sellers at affordable prices. Borong’s solutions will enable the retailers to upgrade their supermarkets, as they will benefit from better pricing, a better solution of stock, and the promotion that will be offered to them. This level of convenience not only saves time and money but also empowers businesses to focus on what they do best: serving their customers.
Besides product distribution, Borong also offers convenient financing to meet the requirements of its clients. They have their campaign called ‘Buy now, pay RM0 today’ which enables retailers to sell goods before paying anything, hence mobilizing their cash and putting less pressure on the accounts. Thus, this strategy allows organization to fund growth prospects without carrying initial costs at the onset. In addition, it offers protection on the payment process since Borong is able to guarantee payment terms up to 60 days for their customers, thus enhancing the business and its suppliers reliability.
Borong has also learned the value of marketing and promotion in the contemporary business environment. The platform shows suppliers thousands of independent retailers within their area, which can be of interest to a business that wants to find new wholesale customers. Borong also provides free marketing assistance to SMEs.
Economy is at the core of Borong’s philosophy. Due to the support granted to SMEs, the company stimulates job creation and the development of communities in Southeast Asia. They are convinced that helping local businesses find the right products, pricing and partners will stimulate the right climate for business men and women to prosper. Borong’s role goes beyond the level of providing a marketplace environment; it aims at empowering people to be entrepreneurs and to help local businesses remain relevant in business environments that are becoming increasingly competitive.
