CompareHero is Malaysia’s biggest personal finance portal. Launched in 2012 by Yuen Tuck Siew as CEO and Cheong Ka Wai as COO in Kuala Lumpur, Jirnexu’s main goal was to help Malaysians manage their finances since people started using credit cards and getting loans more actively. From such a vision, CompareHero was born with its primary focus enabling Malaysians to compare and apply for credit cards, personal loans, and more, free of charge for users. It also plays the role of a one-stop centre for Malaysians to engage in enhancing their financial smarts and accessing various financial services.
CompareHero’s mission is clear, which is to educate Malaysians on how they can control the way they should financially be operated through the provision of financial tools and data. Thus, the platform has a wealth management perspective, providing its visitors with relevant content that can be easily understood by users of all ages with different needs and risk tolerance levels. By linking users with top banks and financial institutions in Malaysia, CompareHero guarantees users the ability to obtain several financial products with accompanying comparison sheets to assist them in making the right selection. Besides product comparisons, the website provides users with guides, FAQ and articles dedicated to saving money and other important financial aspects.
Considered one of the most impressive aspects of CompareHero is that all their comparisons are impartial. The platform aims to let users make knowledgeable purchases of financial products without conflict of interest. When the users are seeking a credit card or any other loan, CompareHero helps them in selecting the right one based on the data of the user profile. This personalisation level gives users the opportunity to make the appropriate choices of financial products without guesswork.
Thus, the major strength of CompareHero is its accessibility. It is a FREE platform where Malaysians can compare and apply for financial products using their mobile phone or home. Through collaboration with banks, CompareHero guarantees that all the applications go through without any hitch while giving users the confidence that their information and money are safe. It also provides its users with incentives and bonuses, as well as promotions and special offers that are acquired from bank partners through its signup package. Regarding convenience, Hero’s commitment toward round-the-clock online applications makes certain that users can handle whatever financial issue at their convenience without having to spend hours queuing at the physical branch.
